Machine translations are often confusing, but human retouching can help

The Dangers of Machine Translations

For many businesses looking to cut translation costs, machine translation can seem a tempting option. However, although machine translation may initially be cheaper, the issues machine translation causes are much more costly in the long run. Here’s why.

Five Tips for Stronger Linguistic Testing

Linguistic testers are more than linguistic experts. The skill set required covers a much broader range that requires close attention to details, and patience to deal with unstable test environments.

GE: From Globalization to Localization

China is constantly evolving and bringing new opportunities and challenges for global companies. Therefore, it is essential to develop a localized business strategy to survive and proposer in the Middle Kingdom.

The Road Ahead for Localization Trends – 2018 and beyond

The industry is projected to continue an upwards trend in growth as more companies utilize localization strategies to upgrade their multinational operations, with many allocating line item budgets specifically for localization. As consumers move away from traditional forms of media consumption, the industry will see a greater demand for video and voice localization for a range of devices and platforms, and embrace newer methods to improve agility and adaptability. Humans will still remain relevant since AI-backed advancements in machine translation technology, however remarkable, will not spell doom for LSPs and translators; instead, their adoption will popularize transcreation services and specialized content skills.

App localization: a multifaceted challenge

How to Localize an App: Go Global or Go Home

App localization includes the adaptation of content, design, and function to a specific language or culture. It is part of the whole GILT process – Globalization, Internationalization, Localization, and Translation.

idiom translation is a challenging business

How to Translate Metaphors and Idioms

Translators deal with a lot of challenges. Apart from making sure that text is grammatically correct and uses appropriate tone, they must also decide when and how to translate certain cultural aspects and linguistic nuances. This includes translating metaphors and idioms.

How Luxury Brands Can Localize Better for China in 2018

Foreign luxury brands will need to adapt faster, localize better, and apply region-centric strategies to capture or retain their share of the lucrative Chinese luxury market.

CSOFT Hosts Global Leaders Kickoff at Asian Art Museum in San Francisco

CSOFT International, a global leader in cross-border communications, has announced San Francisco home to its North American Headquarters as part of their aggressive 5-year U.S. expansion plan.

CSOFT CEO Shunee Yee Speaks with CGTN About How to Win With China

As the final installment in CGTN’s special series about “Global Business in Guangzhou” covering the 2018 Fortune Global Forum, Shunee Yee discussed three major points with two other panelists – where the opportunities are for multinationals working with China, what the best way of globalizing is, and how China and its companies can better engage with the global community.

CSOFT Vice President on CGTN: Localization Strategy in China

CSOFT’s Vice President of Greater China and Global Operations, Philippe Cao, sat down with Xia Cheng from CGTN on November 2 to talk about CSOFT’s unique strategies in effectively helping Chinese companies go global.

For Font’s Sake: 5 Tips to Ensure That You Are Using the Right Typeface

A good typeface selection can be the difference between someone reading an entire page or giving up half way through. This is why, when it comes to picking the correct font, you can’t rely on instinct alone. Here are some key tips to make sure that you never pick the wrong font again.