hiring technical writers

Industry Insight: Should You Hire Technical Writers?

Should you be hiring technical writers to support your company’s documentation needs? Young and growing companies continue to encounter this challenge when expanding their market reach for the first time. Technology products are becoming more and more global. Research and development at the world’s largest tech companies is often conducted internationally, and products like iPhones […]

Internationalization

Internationalization Done Well: 3 Reasons Going Global Requires More Than Just Translation

When going global, no stone should be left unturned. One important aspect in the internationalization process is translating your marketing strategy to make sure that your message resonates with your target audience. This translation of content and to make it culturally engaging is integral in building a successful presence in a new market for three […]

Technical Communications: CSOFT Attends tcworld China 2016

CSOFT is proud to be participating in the technical communications (tekom) tcworld China 2016 in Shanghai on April 18-19. Our technical communicators, account managers, and operations managers from all around the world along with other experts in the technical communication and localization industries are there at the Pudong InterContinental to learn, network, and exchange ideas for […]

Common Mistakes by Chinese Companies Going Global

Now, Chinese companies are going global and looking to expand abroad more than ever before. CSOFT’s Shenzhen 100 project is analyzing China’s globalizing businesses, zooming in on China’s modern hub of high tech, globalizing industry: Shenzhen. Our analysis puts Shenzhen companies into two general groups: “mature transformers” and “fast rising companies.” Jack Ma once likened […]

International Market Access: TP-Link’s Success Worldwide

International Market Access: TP-Link’s Success Worldwide

Chinese manufacturer of computer networking products TP-Link is one of the few examples of a Chinese company that has successfully gone global. The Shenzhen-based company has become one of the world’s leading providers of SOHO & SMB networking products and is still growing and striving to become one of the top 3 networking providers in the world.
But how did TP-Link manage to become this successful on a global level?