Transcreation: Marketing Translations for Life Science Industries

Marketing translations is a vital step across all industries. Due to the cultural differences that affect global markets, you need to take special care when presenting your branding messages. Unlike technical documents, marketing communications material is highly visible and often written in highly expressive language. If you want to reach a global audience, it is essential to make sure your marketing messages resonate cross-culturally. Transcreation makes this possible.

Why an In-Country Review (ICR) is So Important

An in-country review (ICR), also referred to as an in-house review, is an essential step in life science translations. With translations for industries such as medical, pharmaceuticals, and biotechnologies, accuracy is of the utmost importance. Generally, in-country reviews will be undertaken by someone on the client’s side.

Diverse Clinical Trial Translations in India

Several years ago, clinical trials in India were a booming business. After becoming fully compliant withTRIPS in 2005, India was seen as a favorable place to conduct clinical trials as they boast a huge genetically diverse population, as well as a multitude of skilled health professionals. Additionally, it is estimated that India based clinical trials offered a 35-60% cost reduction compared to western based trials.

Three Problems in the Translation of Chinese Websites

In general, the problems that exist across Chinese websites translations can be grouped into 3 types of errors: misspelling or misuse of words, incorrect syntactic structure, and cultural differences.

Don't forget to localize that website you're building

5 Reasons to Localize Your Website

Website localization is one of the most cost-efficient ways to grow and has become a necessity companies wishing to expand internationally.

Stepes: 2 Ways the App is Revolutionizing Mobile Translation

Hailed as the Uber of translation services (for reasons that will become obvious shortly), Stepes is a new and revolutionary translation platform that any company or individual can use to immediately connect with 50,000+ translators based in 6 different continents.

Machine Translations Will Improve the Industry’s Efficiency, But Can’t Replace Humans Yet

Machine translation is improving, but can it replace humans?

When Google Translate was introduced 10 years ago, the program was run using Phrase-Based Machine Translation (PBMT). This algorithm would split a sentence into terms and phrases, and then translate each component individually.

Working with a Language Service Provider: Localization around the world

Tips for Working with a Language Service Provider (LSP) and Reviewers

A lot of companies have employees who can speak foreign languages to help review content after it’s been translated by the company’s translation provider, or LSP (Language Service Provider). If this is the case for your company, here are 4 tips to keep in mind.

The 3 Models of Crowdsourced Translation

What do Wordpress, Linux, and Firefox all have in common? All of these successful projects are the result of crowdsourced contributions. As the Internet continues to connect us, collaborating on projects has become easier than ever. Even in the localization industry, crowdsourced translation solutions are helping to make translation services available to everyone and the advent of new technologies has brought about a few different methods of collaborative translation projects. Let’s take a look at three of the most popular models of crowdsourced translations.

3 Examples of Crowdsourcing Translation

If you’re not confident in your English but still want to read the New York Times or the Economist and catch up on your sports updates, one of the best ways to stay on top of the news is to visit community-based media sites. Sites such as Facebook, Yeeyan, Hupu, Guokr, and so on, are translated into other languages by everyday Internet users just like you and me.

The Challenges of Crowdsourcing Translations

It is important to understand the potential drawbacks of crowdsourced translation if an organization plans to invest in it and the industry and type of documentation are important. The following are some potential challenges to crowdsourced translation.

The Benefits to Crowdsourcing your Translation Project

The Benefits of Crowdsourcing your Translation Project

When starting a translation project, clients and language service providers are always searching for the most creative, cost-effective, and efficient way to deliver high-quality translations, and businesses would need to consider the pros and cons for a variety of different providers…