In today’s modern and dynamic workplace, a growing company cannot expand if they aren’t training their employees on new standards and practices. Simply throwing together a PowerPoint deck and distributing it just does not cut it anymore. Let’s face it; what works in one country may not be suitable for another, and so forth. So, […]
A technical manual and a marketing brochure seem to lie at opposite ends of the translation spectrum. So what shared skills are there between technical and creative translators that makes it possible for them to be flexible when duty calls?
Translators deal with a lot of challenges. Apart from making sure that text is grammatically correct and uses appropriate tone, they must also decide when and how to translate certain cultural aspects and linguistic nuances. This includes translating metaphors and idioms.
There isn’t one specific quality that sets an LSP apart from their competitors as the ‘best’ choice, but that doesn’t mean you can’t make an informed decision. Here, we have listed a number of criteria that you might want to give consideration to when choosing an LSP for your technical translations.
The global market for Apps is as competitive as it has ever been. With more and more local Apps being produced each day, someone is probably working on a localized version of your App as you’ve read this! It’s important to make sure your App is properly localized and that you iron out these common mistakes from the beginning.
At CSOFT, we appreciate our 10,000 experts around the world for their dedication to breaking down cultural and linguistic barriers, and strengthening global connections. Thank you to all linguists around the world for your passion and efforts in filling in the missing gaps and bringing people closer together.
Marketing translations is a vital step across all industries. Due to the cultural differences that affect global markets, you need to take special care when presenting your branding messages. Unlike technical documents, marketing communications material is highly visible and often written in highly expressive language. If you want to reach a global audience, it is essential to make sure your marketing messages resonate cross-culturally. Transcreation makes this possible.