CSOFT International

CSOFT International is a translation, localization, and global communication services provider that helps international businesses reach out to customers around the world.

Three Lessons to Learn From Marks & Spencer’s Exit From China

Just a year after its 10th store opening in China, British retail giant Marks & Spencer joined the lists of victims of the Chinese consumer market when it decided to cease its operations in the Mainland this summer.

The Ins and Outs of Zero-Shot Translation

Zero-Shot translation feeds all of the training data into one engine, allowing it to build connections across multiple languages. But just how accurate is it?

Consumer Electronics Translations: The Case of Best Buy in China

Oxford Bright Scholar writes about a business who failed in their localization efforts, with analysis from CSOFT’s localization workshop.

Localization Workshop for Oxford Bright Scholars at CSOFT

CSOFT welcomed students from Oxford Bright Scholars to participate in a workshop about localization.

Can you speak the language of AI?

AI has become a helpful resource to the language field, being used to help translation between languages, but can it replace humans?

5 Tips for Great Blog Writing

For corporations, blog writing can serve as a useful and great marketing tool that can do wonders for a company’s brand image.

How to Create Multilingual Marketing Communications Content

Here, we break down the key factors in creating customer-focused marketing communications content and give you some practical pointers.

3 Important UXO Strategies to Consider

We can become so focused on the insider experience of developing and marketing our great products that we lose sight of how customers experience them. If a customer has a poor interaction or feels frustrated with an interaction, they are unlikely to buy and even less likely to return to our products. Leveraging real customer behavior to improve customer satisfaction is the process called user experience optimization, or UXO.

CSOFT TC Workshop: Get Your Content Ready for Global Success.

CSOFT, a leading expert for technical communications in China, has worked with some of the country’s most successful companies, including Alibaba, Huawei, Midea, Didi, and more. Because of its successful, extensive, and diverse experience at providing seamless communications for all types of business, its technical communications team is able to provide insightful, industry-specific knowledge, and give proven answers as to the fundamental question: how do I make my brand go global?

tcworld China, 2017 – An Interview with Joshua Hughman

We interviewed Senior Manager of Technical Communications, Joshua Hughman, to hear his thoughts about this years tcworld event in Shanghai – Here’s what we found out!

CSOFT to Present at tcworld and Hold Training Workshop

CSOFT, a leader in the TC industry in China, hopes that you can join us at the tcworld China 2017 event taking place in Shanghai from May 8th to May 9th 2017. Attendees can expect to hear from various speakers representing different companies and institutions such as Huawei, Microsoft, Lenovo, Parson AG, Peking University, Tongji University, and many more.

3 Ways to Improve your e-commerce localization strategy

3 Ways to Improve Localization Strategies in e-commerce

While a good portion of international spending comes from North America and Western Europe, e-commerce sales are estimated to grow 44 percent in the Asia Pacific region in 2014. Many global companies are improving their outlook and strategy with e-commerce in an effort to get on top. Engaging in activities like adding more languages, localizing mobile apps and much more…