There is an old saying that a broken clock is right twice a day. As organizations are formed and expected to deliver results, early on it may seem as though results are obtained by happenstance. They get lucky and deliver—occasionally. But more often than not, organizations experience some level of failure, in the form of […]
As more Chinese companies aspire to go west, translation and localization services have had to customize their technology and services using avenues that have traditionally been oriented towards helping western companies expand into markets like China. One solution comes in the form of Stepes’ translation app for expanding companies with global ambitions.
What was once called “a night in” has changed largely over recent years and that’s mostly down to Netflix. It’s a strange thing, the power of this online movie and TV streaming service. For the small price of a monthly subscription, suddenly you can free your Friday night from the captivity of programmed television and put […]
In an effort to make translation easier for the average person, computer scientists have created a translation process that involves automation through mathematics. Linguists protest the automation, saying that this translation technology has removed the very soul of language by completely disregarding the nuances, culture and feeling inherent in verbal and written communication.
Just like that, another year has come and gone and here at CSOFT’s headquarters in Beijing, we celebrated the passing of the year of the sheep in style. CSOFTers from all over the world gathered in World Financial Centre in China’s capital city for a series of inspiring speeches, the announcement of our CSOFT Academy […]
Each year, CSOFT is delighted to have the opportunity to recognize its hardest working employees. Established in 2005 by CEO Shunee Yee, the CSOFT Academy Award aims to reward non-managerial individuals who have gone above and beyond their responsibilities and made great contributions to the company.
One of the biggest misconceptions when it comes to localization is that it is simply translation. However, localization is much more than directly translating phrases into multiple languages. Effective localization covers translating the text itself and tailoring all kinds of materials to suit new cultural contexts. This can include changing the page orientation or user interface […]
For all kinds of companies going global – Chinese, European, North American – the process is a complicated coordination of numerous components: developing strategy, sustaining R&D, facilitating project design, localizing materials. It takes time and a cohesive vision to bring everything together, and in the process, things can easily fall through the cracks. Sometimes companies […]
Here at CSOFT, our office is filled with people from all across the globe, all working together in an environment that requires cross-cultural communication at its finest. In addition to all the languages you might hear while hanging out at our MILK and Cookies café, should the conversation switch to English, you will hear a […]
We only need to go back 300 years to see how the Industrial Revolution helped shape the man-machine economy. Since then, technology has continued to evolve, with the help of software translations, constantly reshaping and retooling society with innovative discoveries. From the introduction of the assembly line to the emergence of Uber and AirBnB platforms, […]
In a world that consists of over 6500 different spoken languages, quick and easy communication across nations can often be a problem. Here at CSOFT we aim to bridge this gap with the launch of our newest translation platform, Stepes. The inspiration for the name came from the Eurasian Stepes, the vast steppe eco-region that stretches all […]
When will Chinese companies become major players in the world market? Though the Middle Kingdom has the world’s second largest economy and is home to many large companies, there hasn’t yet been a Chinese brand that has been able to garner overwhelming success with their brand overseas. The very incentive to step into foreign markets […]
