localization

There are 190 posts tagged localization (this is page 1 of 16).

Quantum Computing Without Borders: The Critical Role of Localization Services in the Quantum Revolution

Quantum computing is widely regarded as the next great paradigm shift of the 21st century, opening previously unfathomable possibilities. While still in development, experts say that the potential for quantum computing is immense, with quantum processors projected to be thousands of times more powerful than today’s most advanced supercomputers. From conducting strenuous research on gigantic […]

From Launch to Landing: How localization can make or break a company in the new space race. 

When you hear localization in space, it is easy to imagine a situation like 2024’s Dune Part Two, in which culturally informed communications help connect people and societies from across the galaxy. In the reality of space travel, however, translation and localization play a major role in a mission’s success far before contacting otherworldly life. […]
This year in language AI

This Year in Language AI: Strides Towards Perfecting Language AI Communications

This year in language AI, we have followed many newsworthy developments in natural language processing (NLP), natural language generation (NLG), and natural language understanding (NLU), highlighting the most impressive trends and technological advancements in the process of machine learning (ML) for language-based applications. Throughout this discussion, our focus has been on the effectiveness of these […]
Social media translation: a task with many faces

The Importance of Localizing Your Social Media Strategy for 2021

There is no doubt that social media has played a dominant role in business marketing during the coronavirus pandemic, with social media translation providing a key avenue for engaging global customers during the crisis. Social media facilitated a large proportion of social and business interactions during worldwide lockdowns, with Statista citing that social media usage […]
Language AI takes on new challenges

Language AI Learns the Art of Smooth Talking

Last week, we looked at how research on a multilingual knowledge base at Google could be forging the beginnings of truly multilingual language AI, marking one of the more interesting recent technological developments for the localization industry. Now, days later, new reports on a study at Facebook AI Research appears to signal even more compelling developments in NLP (natural language processing) than systems that can cross-reference world idioms. Challenging criticisms that NLP agents tend to be flat approximations of human speakers, it […]

Standardization Versus Localization: Walmart Adopts eCommerce Localization Techniques

Big-box companies like Amazon and Walmart have only been enhancing their dominant presence in today’s market, particularly through recent eCommerce strengthening efforts. Their relentless takeover from acquisition to plain out-performance of smaller companies has similarly brought them to the international stage. Their expansion models however, have been significantly different with various results for their eCommerce […]
Global Product Marketing: When Localization Becomes Rebranding!

Global Product Marketing: When Localization Becomes Rebranding!

When a company’s product or service is not interpreted or understood correctly by consumers, it can have a damaging impact on a company’s global product marketing and performance on the international market, with rebranding sometimes seen as the only solution. Recently, the Republic of Ireland’s Supreme Court declared, ‘Subway bread is not bread’. With over […]