There are 194 posts tagged localization (this is page 2 of 17).
When a company’s product or service is not interpreted or understood correctly by consumers, it can have a damaging impact on a company’s global product marketing and performance on the international market, with rebranding sometimes seen as the only solution. Recently, the Republic of Ireland’s Supreme Court declared, ‘Subway bread is not bread’. With over […]
A lot has happened in the two weeks since the natural language processing wonder known as GPT-3 shook the AI world with news that Microsoft now has exclusive rights to begin developing applications with it. Sticking to GPT-3, there may or may not be any residual shock value in reports that the algorithm recently enjoyed […]
The eCommerce sector has experienced remarkable growth in the past couple of quarters. In a major incentive for eCommerce translation and localization, Digital Commerce 360 reports that global cross-border online sales increased 21% between January 1st and June 14th, compared to 2019 data for the same quarters. In addition, Consumer research by PYMNT shows that 60% […]
Remote broadcasting is not exactly the norm for live sports, but this year, it will have to do, and when it comes to meeting demand from global audiences, the need for remote broadcast translations has only risen amid pandemic shelter-in-place orders. Live sports events, the single most unifying pastime for people all over the world, […]
Regardless of who you interact with here at CSOFT (which stands for Communication Solutions Of Foreign Trade, with the word “soft” implying an intelligent harnessing of technology) you will find values both within the company, and within the people, that are universal to cross-cultural and cross-border communication. At CSOFT, we celebrate diversity and inclusivity, both […]
To be global is to be local. The reverse is also true; a localized business is a global one. Our interconnected world signals a mass adoption of popular trends, and in turn, this illicit strong opposition from consumers – a growing desire to stand out as a unique individual. There are few settings this could […]
In today’s modern and dynamic workplace, a growing company cannot expand if they aren’t training their employees on new standards and practices. Simply throwing together a PowerPoint deck and distributing it just does not cut it anymore. Let’s face it; what works in one country may not be suitable for another, and so forth. So, […]
