CSOFT Vice President on CGTN: Localization Strategy in China

CSOFT’s Vice President of Greater China and Global Operations, Philippe Cao, sat down with Xia Cheng from CGTN on November 2 to talk about CSOFT’s unique strategies in effectively helping Chinese companies go global.

5 Tips for Finding an LSP For Your Technical Translations

There isn’t one specific quality that sets an LSP apart from their competitors as the ‘best’ choice, but that doesn’t mean you can’t make an informed decision. Here, we have listed a number of criteria that you might want to give consideration to when choosing an LSP for your technical translations.

Where to in the language service industry?

2017 Key Trends in the Language Service Industry

Globalization trends and technological progress drive the continuous transformation and development of the language service industry. So what are the main trends of the language service industry in 2017?

5 Tips When Creating Marketing Brochures

The design, content, and feel of your brochure can be the difference between winning and losing potential clients. With that in mind, here are some top tips from our MarCom experts that will help your brochures become more engaging than ever.

A global language service provider (LSP) is a valuable asset

Choosing the Right Language Service Provider

When you find yourself looking for the right languages service provider, you’ll want to make sure that they can meet all of your expansion needs. Here are three key things to consider when you’re talking to LSPs:

Three Lessons to Learn From Marks & Spencer’s Exit From China

Just a year after its 10th store opening in China, British retail giant Marks & Spencer joined the lists of victims of the Chinese consumer market when it decided to cease its operations in the Mainland this summer.

Website Localization and the World’s Search Engines

An understanding of language and culture has had an undeniable hand in search engines’ success around the world. In order for any of these major players to become the unrivaled world’s search engine, they will need to spend time investing in their localization process.

Consumer Electronics Translations: The Case of Best Buy in China

Oxford Bright Scholar writes about a business who failed in their localization efforts, with analysis from CSOFT’s localization workshop.

Localization Workshop for Oxford Bright Scholars at CSOFT

CSOFT welcomed students from Oxford Bright Scholars to participate in a workshop about localization.

color localization takes every shade of the rainbow

How Color Influences Consumers and Therefore, Your Translation

When deciding how to use color in your brand, it’s important to consider how culture influences people’s perceptions of color.

Regulatory Submissions: FDA (US) Requirements for CDISC Standards

In addition to standards allowing easier processing and review, having information readily in a comparable format allows scientists to gather and compare study data from multiple sources. So, let’s take a quick look at those standards.

Creating Strong Multilingual User Interfaces for International Markets

When launching a product or service into the global marketplace, there are many factors which should be taken into account. Creating a UI that is clear, consistent, responsive, and attractive can be the difference between a successful product launch, and watching your efforts go to waste.