life sciences e-Learning content is becoming highly dynamic

Life Sciences e-Learning Content: Best Practices

In our digitally connected world, e-Learning is being used ever more frequently as a method of information delivery. Utilized by industries around the globe, e-Learning allows for efficient and cost-effective continued learning and training opportunities. Localizing e-Learning material enables users to access course materials easily from anywhere around the world through the internet or company intranet.

Transcreation in Life Sciences

Transcreation: Marketing Translations for Life Science Industries

Marketing translations is a vital step across all industries. Due to the cultural differences that affect global markets, you need to take special care when presenting your branding messages. Unlike technical documents, marketing communications material is highly visible and often written in highly expressive language. If you want to reach a global audience, it is essential to make sure your marketing messages resonate cross-culturally. Transcreation makes this possible.

India Clinical Trail

Diverse Clinical Trial Translations in India

Several years ago, clinical trials in India were a booming business. After becoming fully compliant withTRIPS in 2005, India was seen as a favorable place to conduct clinical trials as they boast a huge genetically diverse population, as well as a multitude of skilled health professionals. Additionally, it is estimated that India based clinical trials offered a 35-60% cost reduction compared to western based trials. 

Neural Machine Translation (NMT): Translating Emojis

Pop culture references have always evaded dictionaries for some time after their initial adoption, and now due to the voracity and speed at which the internet consumes and discards new slang and references, machines can’t quite keep up. Ayan has pointed to “odd spellings, hashtags, urban slang, dialects, hybrid words, and emoticons” as being the major hurdles for NMT.

Navigating Social Media for the Life Science Industries

There is no denying it, social media and its impact on the way we interact on the web is a growing presence. As consumers, we regularly take to social media to share our lives and connect with others. Whether for praise or to complain, we want our voices heard. Life science companies are no exception. Social media allows businesses to maximize visibility amongst consumers, as well as harness data that is emerging from users worldwide.