From Domestic to Global: Investing in Globalizing Companies

When looking to invest in globalizing companies that are about to go global there are many important factors to take into account. These factors can determine whether a company will thrive abroad, or sink under the pressures of a foreign market. Before investing, it is imperative to fully evaluate the plethora of influences that can […]

Common Mistakes by Chinese Companies Going Global

Now, Chinese companies are going global and looking to expand abroad more than ever before. CSOFT’s Shenzhen 100 project is analyzing China’s globalizing businesses, zooming in on China’s modern hub of high tech, globalizing industry: Shenzhen. Our analysis puts Shenzhen companies into two general groups: “mature transformers” and “fast rising companies.” Jack Ma once likened […]

Industry Insight: What Is Effective Localization?

One of the biggest misconceptions when it comes to localization is that it is simply translation. However, localization is much more than directly translating phrases into multiple languages. Effective localization covers translating the text itself and tailoring all kinds of materials to suit new cultural contexts. This can include changing the page orientation or user interface […]

How to Choose The Best Translation Option for Your Business

Companies looking to expand internationally will need an determine the best translation option for their business and an overall localization strategy to help them achieve their goals. But many businesses are often paralyzed by the many translation options available to them. Depending on the company’s financial capability, number of languages to be translated, and the complexity of […]