There are 88 posts filed in Globalization (this is page 6 of 8).
Chinese manufacturer of computer networking products TP-Link is one of the few examples of a Chinese company that has successfully gone global. The Shenzhen-based company has become one of the world’s leading providers of SOHO & SMB networking products and is still growing and striving to become one of the top 3 networking providers in the world.
But how did TP-Link manage to become this successful on a global level?
Some rules were made to be broken, but sometimes following the rules is crucial to achieve success. Companies going global need to not only look at applicable regulations in their domestic market but also the regulatory systems of markets into which they want to expand. This sounds pretty straightforward, but inconsistencies in implementation, ambiguities in […]
What was once called “a night in” has changed largely over recent years and that’s mostly down to Netflix. It’s a strange thing, the power of this online movie and TV streaming service. For the small price of a monthly subscription, suddenly you can free your Friday night from the captivity of programmed television and put […]
For all kinds of companies going global – Chinese, European, North American – the process is a complicated coordination of numerous components: developing strategy, sustaining R&D, facilitating project design, localizing materials. It takes time and a cohesive vision to bring everything together, and in the process, things can easily fall through the cracks. Sometimes companies […]
When will Chinese companies become major players in the world market? Though the Middle Kingdom has the world’s second largest economy and is home to many large companies, there hasn’t yet been a Chinese brand that has been able to garner overwhelming success with their brand overseas. The very incentive to step into foreign markets […]
Chinese companies appear to be enjoying their golden age of global expansion; Huawei, Alibaba, Xiao Mi, Haier, TP-Link and Mindray are all examples of domestic Chinese companies that have successfully taken their business models to the global market. Unfortunately, for every Huawei or Mindray, there are many companies that encounter enormous hurdles. While 85 percent […]
So there we were, sat overlooking the OTC harbour in Shenzhen, China, no one fully knowing what to expect. There were around 2,000 people there all waiting in anticipation, as were we, for the first ever public jetpack flight in China. It has been a long wait for Martin Jetpack and as the Kuang-Chi host […]
In light of Costa coffee’s recent announcement to almost triple the number of stores in China in the next 5 years, it seems appropriate to discuss one of the most intriguing markets in China: the coffee industry. This is a sector in which big brands from the west have had to adapt drastically and localize everything from product lines to the design of stores in order to meet the needs of a culture so different from their own.
China’s luxury market has experienced an astonishing boom in recent years, with spending by Chinese consumers accounting for one-quarter of the global total. The growth is driven by a number of factors: an increase in the number of Chinese travelers and their household disposable income to name a few. The flourishing Chinese market has presented […]
More and more mobile users are realizing that most mobile apps are a hassle; they simply clutter mobile screens and waste of valuable bandwidth. And app creators are starting to question whether they should make apps to begin with. That’s because as the number of mobile apps has exploded on both the Apple Store and […]
