Marketing localization is truly a matter of diversity

How Deep Does Marketing Localization Go?

It is starting to feel inevitable that a truly developed economy should be characterized by diversity—diversity of products and diversity of messaging—in order to meet the diverse needs of modern consumers.

Five Tips for Stronger Linguistic Testing

Linguistic testers are more than linguistic experts. The skill set required covers a much broader range that requires close attention to details, and patience to deal with unstable test environments.

idiom translation is a challenging business

How to Translate Metaphors and Idioms

Translators deal with a lot of challenges. Apart from making sure that text is grammatically correct and uses appropriate tone, they must also decide when and how to translate certain cultural aspects and linguistic nuances. This includes translating metaphors and idioms.

Women in Translation: Why You Should Read Women Writers

August is Women in Translation Month, which honors women authors in translation and the people who bring them to us: their translators and publishers. So it’s time to read and talk about the great women writers from around the world.

CSOFT Wishes You a Happy Chinese Valentine’s Day

Coming up on August 28th is Chinese Valentine’s Day, celebrating a love story in Chinese mythology about the annual meeting of an oxherd and a weaver girl.

Comparison of Translation Standards Between East and West

There are many different types of translation in the world, but how do you qualify a good translation? What are the criteria? There tend to be different translation standards in quality between Chinese and Western translation

color localization takes every shade of the rainbow

How Color Influences Consumers and Therefore, Your Translation

When deciding how to use color in your brand, it’s important to consider how culture influences people’s perceptions of color.

Why Does China Want Foreigners?

China has been making efforts to create more opportunities to attain more foreign talent in order to encourage innovation.

The Importance of Culture in Translation

Because of the inalienable nature of language and culture, understanding the social and cultural background of the related countries before translation will help linguists to easily cross the barriers between languages.

CSOFT Cultural Experts Share Culture-Specific Words and Phrases

Translations need to encounter a layer of “cultural” translation. Beyond literally translating words or phrases, linguists must also be cultural experts who can examine how a specific group of people will respond to a given word or phrase. At CSOFT, we use cultural and subject matter experts to ensure that every translation is accurate.

Chinese Translations: 5 Amazing Facts about the Chinese Language

Anyone interested in learning more about China should begin with learning the language, as studying changes in the pronunciation, shape, and meaning of each Chinese character is a great lesson on ancient civilizations and cultures. To get started in your studies, here are five amazing facts about the language and its history.

Language Translations: Is Balto-Slavic a Real Language?

Balto-Slavic refers to the common linguistic ancestor shared by the two languages, but is not a language spoken in the three Baltic States.