Remote broadcasting is not exactly the norm for live sports, but this year, it will have to do, and when it comes to meeting demand from global audiences, the need for remote broadcast translations has only risen amid pandemic shelter-in-place orders. Live sports events, the single most unifying pastime for people all over the world, […]
Regardless of who you interact with here at CSOFT (which stands for Communication Solutions Of Foreign Trade, with the word “soft” implying an intelligent harnessing of technology) you will find values both within the company, and within the people, that are universal to cross-cultural and cross-border communication. At CSOFT, we celebrate diversity and inclusivity, both […]
As providers of luxury goods translations know well, luxury retail is no ordinary business, as branding and marketing are imbued in virtually every facet of these products and their messaging. That makes it one of the most astonishing developments of 2020 so far that like other industries that have long resisted online retail, luxury brands […]
As we covered in our previous look at smart technology, AI, with the help of AI translations, and big data have a remarkable capacity to escape the biases of human thinking and generate far-reaching insights. Nevertheless, it is rapidly becoming apparent that AI is not always as Teflon-resistant to the shortcomings of human judgement as […]
If you have been even a casual consumer of online entertainment in recent weeks, it will come as no surprise that streaming is having its moment. With HBO Max as just the latest to make the jump in a long list of “channels” now available for subscription streaming, the greatest surprise is no longer that […]
For those of us following developments in the IT and technology sectors, the COVID-19 outbreak has largely been the story of an unprecedented digital transformation as organizations navigate the challenges of operating remotely and look to technology-based solutions. Just as interesting though, is what the outbreak is revealing about innovative trends already underway before it […]
In 2017, gaming company Sports Interactive provoked the ire of Chinese gamers who were not able to find a Chinese translation for its game Football Manager 2017. Soon after, a flood of negative reviews from those users followed on Steam (the largest online video game distribution platform worldwide), impacting the game’s presence in the global […]
Plenty of attention has been drawn to the way traditional public and private schools are transitioning to online learning models during the COVID-19 pandemic. However, for many years now, online schools have largely gone overlooked, despite being a groundbreaking alternative to offline education. With full academic years and complete curricula administered entirely online, these types […]
All employees go through some sort of training in their first days at a new job or company. In our global and increasingly contactless business culture, training protocol is now adapting to keep pace with the rise of remote employment, driving the development of technologies that can facilitate training through digital media and eLearning (electronic […]
Online entertainment translations have been key to enjoying lockdown streaming services worldwide. Whether you’re sheltering in place in Denmark or in Chattanooga, Tennessee, the outrageous new docuseries “Tiger King: Murder, Mayhem and Madness” has likely made its appearance on your Netflix home page over the past couple of weeks. While Netflix has been somewhat close-lipped […]
In early February, students in Wuhan, China, where the COVID-19 outbreak was first detected, played a prank on Dingtalk, an app owned by Chinese e-commerce giant Alibaba. At the time, Chinese schools were using DingTalk to continue coursework while the entire country sheltered in place. In response, the artful students spammed the App Store with […]
Interviewing CSOFT Health Sciences Strategy Advisor, Amgen VP for JAPAC, Professor Victoria Elegant; CSOFT Health Sciences SVP, Strategic Partnerships & Medical Writing, Dr. Nimita Limaye; and CSOFT International Founder & CEO Shunee Yee
