Different companies have their distinct ideas about business best-practices, and the role internal communications have on a global scale. Outward engagement best practices vary from industry to industry, country to country, and even between sectors, and different emphases are put on different tactics to localize internal communications such as brand position, differentiation, and customer experience, […]
Who’s Coming on Halloween Night? Tonight is Halloween Night. It is really exciting. Little Pumpkin hid behind the door and waited for his friends anxiously. Father Pumpkin, Mother Pumpkin, Grandpa Pumpkin, Grandma Pumpkin and Big Pumpkin did not notice his absence – they were busy making Pumpkin cake. Following traditions, Little Pumpkin’s family was celebrating […]
2020 on the U.S. West Coast A U.S. Cultural Perspective by Cai the dog Well… 2020 sure has been interesting. Wherever you are on the globe, it likely hit you like a ton of bricks. On the U.S. West Coast, our problems were compounded: a global virus, crazy elections, and fires… it’s been a tough […]
(A CSOFT Halloween Story: The following events took place between 11:50 pm – 12:00 am, on the 15th floor of the World Financial Center (WFC)). CSOFT Halloween: A Muddled, Befuddled Night-In 11:50 pm – 11:51 pm, Room 15-208 She laid her head in her hands with a slow inhale of breath and a slight groan. […]
This week the Harvard Business Review addressed the need for increased thought leadership in regulatory submissions for the tech world pertaining to cloud computing, artificial intelligence, blockchain, and smart robotics. As the author highlights, these technologies are so disruptive that the question is not only how they should be regulated, but if governments and regulatory bodies […]
When a company’s product or service is not interpreted or understood correctly by consumers, it can have a damaging impact on a company’s global product marketing and performance on the international market, with rebranding sometimes seen as the only solution. Recently, the Republic of Ireland’s Supreme Court declared, ‘Subway bread is not bread’. With over […]
With news this week that Google has improved some of the key linguistic functionalities of its search engine’s machine learning algorithms – including an AI spell check improvement that Google’s head of search considers more important by itself than the previous five years’ progress – it is an interesting moment in the brief history of […]
A lot has happened in the two weeks since the natural language processing wonder known as GPT-3 shook the AI world with news that Microsoft now has exclusive rights to begin developing applications with it. Sticking to GPT-3, there may or may not be any residual shock value in reports that the algorithm recently enjoyed […]
A CSOFT Guide: Work from Home Productively Millions of people around the world have transitioned to working from home this year in light of the pandemic. With a team of over 10,00 linguists and subject matter experts, many CSOFTers actually work from their home offices all over the world. This year, some CSOFTers have reflected […]
When heavyweight technologies, such as blockchain and quantum computing, begin to clash, it isn’t always a straightforward matter of competition. Beyond the inevitable struggles for dominance that arise within technological sectors, separate spheres of technology can sometimes create existential threats for each other despite sharing little of a marketplace in common. Just as interesting, these […]
When bombarded almost weekly with reports of the latest hair-raising machine learning or facial recognition capabilities, it is easy to tune out the rising clamor over advancing AI while a human-obsolete world fails to materialize in our midst. Even so, headlines this week like Microsoft Gets Exclusive Access to AI Deemed ‘Too Dangerous To Release’ […]
Among recent technological benchmarks, 3D printing is unique in its potential to “democratize” technical innovation for consumers worldwide. Also referred to as Additive Manufacturing, or AM, 3D printing has managed in the few years since its emergence to not only enhance the precision and complexity of physical production, but also to eliminate many of the […]
