CSOFT International

CSOFT International is a translation, localization, and global communication services provider that helps international businesses reach out to customers around the world.

Is AI Multilingual? How New Advances Could Be Pushing Past Language-specific Information Retrieval

Is AI Multilingual? How New Advances Could Be Pushing Past Language-specific Information Retrieval

What if multilingual AI truly had the ability to make assorted connections spanning a broad knowledge of the world sourced from hundreds of languages? When you enter a piece of text in Google Translate using the ‘Detect language’ feature, an algorithm able to recognize the belonging of specific words and patterns to various world languages selects one of many linguistic frameworks at its disposal, then begins the more linear natural language processing (NLP) task of translating your […]
Smarter Language AI Technology

Communication Challenges of Smarter Language AI Technology

Have you ever thought about the importance of AI technology localization and the role it has in your communications? For everyone keeping up with our posts on the latest developments in artificial intelligence, two major themes in how AI technology is impacting communications are likely already familiar points of interest: how AI is changing industries that need communication solutions, […]
Localizing Internal, Yet Global Communications

Localizing Internal, Yet Global Communications

Different companies have their distinct ideas about business best-practices, and the role internal communications have on a global scale. Outward engagement best practices vary from industry to industry, country to country, and even between sectors, and different emphases are put on different tactics to localize internal communications such as brand position, differentiation, and customer experience, […]
Halloween

CSOFT Story Contest (Winner): Who’s Coming on Halloween Night?

Who’s Coming on Halloween Night? Tonight is Halloween Night. It is really exciting. Little Pumpkin hid behind the door and waited for his friends anxiously. Father Pumpkin, Mother Pumpkin, Grandpa Pumpkin, Grandma Pumpkin and Big Pumpkin did not notice his absence – they were busy making Pumpkin cake. Following traditions, Little Pumpkin’s family was celebrating […]
Working Towards Tech Regulatory Submissions Translations

Tech Regulatory Submissions Translations for Consumer Protection

This week the Harvard Business Review addressed the need for increased thought leadership in regulatory submissions for the tech world pertaining to cloud computing, artificial intelligence, blockchain, and smart robotics. As the author highlights, these technologies are so disruptive that the question is not only how they should be regulated, but if governments and regulatory bodies […]
Global Product Marketing: When Localization Becomes Rebranding!

Global Product Marketing: When Localization Becomes Rebranding!

When a company’s product or service is not interpreted or understood correctly by consumers, it can have a damaging impact on a company’s global product marketing and performance on the international market, with rebranding sometimes seen as the only solution. Recently, the Republic of Ireland’s Supreme Court declared, ‘Subway bread is not bread’. With over […]
neural machine translation (NMT)

Disruptive So Far: Looking Back at Neural Machine Translation (NMT) Within Natural Language Processing

With news this week that Google has improved some of the key linguistic functionalities of its search engine’s machine learning algorithms – including an AI spell check improvement that Google’s head of search considers more important by itself than the previous five years’ progress – it is an interesting moment in the brief history of […]
Blockchain Translations: Less to Fear from Quantum Computing

Blockchain Translations: Less to Fear from Quantum Computing

When heavyweight technologies, such as blockchain and quantum computing, begin to clash, it isn’t always a straightforward matter of competition. Beyond the inevitable struggles for dominance that arise within technological sectors, separate spheres of technology can sometimes create existential threats for each other despite sharing little of a marketplace in common. Just as interesting, these […]