If you’re not confident in your English but still want to read the New York Times or the Economist and catch up on your sports updates, one of the best ways to stay on top of the news is to visit community-based media sites. Sites such as Facebook, Yeeyan, Hupu, Guokr, and so on, are translated into other languages by everyday Internet users just like you and me.
Crowdsourcing translation offers many benefits to both linguists and companies alike. Yet, like all localization projects, it is important to implement careful strategies for maintaining accuracy throughout the process. In many industries, a small translation error can have a huge impact. Be it a life or death situation, your company’s reputation, or the difference between success and failure in a local market, it is always important to work with a language services provider who understands your content, industry, and brand strategy.
Technical writing is often an unspoken, and sometimes unheard of, process across business and technology sectors. Many leading R&D centers are bursting with bright spark engineers, sharp-minded designers, and idea generators who make products and services come to life. However, this doesn’t mean that they can explain their product or service accurately or concisely.
Shunee Yee, Founder and CEO of CSOFT International, led the talks stating that, “more and more Chinese companies are trying to shift their business models to sell their products abroad. Many Shenzhen companies started as cheap manufacturers and some of them have become leading brands in global businesses.”
When starting a translation project, clients and language service providers are always searching for the most creative, cost-effective, and efficient way to deliver high-quality translations, and businesses would need to consider the pros and cons for a variety of different providers…
To celebrate the women of CSOFT and all their contributions and hard work, CSOFT ladies gathered together with some cake and refreshments and had a conversation with our CEO about women around the world, handling work and family, and how we should all embrace ourselves as women and stay true to our hearts.
From February 28 to March 2, 2017, the 33rd LocWorld Conference was held in Shenzhen, China. Google, Alibaba, IBM, and 300 other business representatives from approximately 30 countries gathered together with experts in localization to discuss how AI and automated translation is changing the world economy. Shunee Yee, founder and CEO of CSOFT International, delivered a keynote speech on the “Future of Work”, which drew great attention.
Advances in technology are constantly changing the way we live and, when it comes to translation, this is no different. Gone are the days of flipping through an old ‘Spanish to English’ dictionary, looking up every word in a sentence, and trying to form something that vaguely resembles a translation. Now it is much more common practice to just copy & paste the sentence into your favored machine translation service and instantly receive a more accurate and efficient result. These developments will continue to drastically change the future of translation, not just due to increasing levels of technology but also, through the emergence of platforms in which bilinguals around the world can contribute freely by translating pieces of text – crowdsourcing.
Translation Memory (TM) is a database that stores language “segments” (phrases, clauses, headings, etc.) that you or your company has translated. As you continue translating documents, the database offers up translation suggestions based on those stored segments.
The annual LocWorld conference is returning from February 28th to March 2nd with many influential speakers and topics to look forward to. Last year’s conference was a success, discussing topics such as how to engage global customers profitably and the importance of culture when connecting people around the world. To get a sneak peek into what to expect at a LocWorld Conference, we’ve asked our VP of Greater China Business and Global Operations, Philippe Cao, to share his experience from last year’s event.
or Chinese brands who are interested in expanding internationally, there are many important factors to consider. In fact, in order to successfully ‘go global’, 4 out of the top 5 Chinese global companies and 50% of the brands listed in the report have used CSOFT’s international services. When partnering with these companies, CSOFT uses its cultural and linguistic expertise to overcome the barriers and pre-conceptions that often meet Chinese brands in international markets.
