It was a chilly October night on Friday the 28th and CSOFT employees were busy finishing their work and preparing for the weekend ahead. But, as the ghostly masks, glaring pumpkins, and ghastly rags appeared around the room, it became clear that that this wasn’t a normal Friday night at the office.
Chinese manufacturer of computer networking products TP-Link is one of the few examples of a Chinese company that has successfully gone global. The Shenzhen-based company has become one of the world’s leading providers of SOHO & SMB networking products and is still growing and striving to become one of the top 3 networking providers in the world.
But how did TP-Link manage to become this successful on a global level?
Translators are charged with the difficult task of helping others make sense of foreign worlds through the conversion of one language to another. This process can’t be done with the flip of a switch. A language contains many facets- syntax, grammar, and vocabulary, not to mention a whole culture that influences the way people communicate. […]
Without speaking a word, humans are able to convey a wide array of emotions thanks to body language. It is a universal mode of communication that goes beyond verbal language to reveal people’s attitude and feelings. From every country to every tribe, there are 6 universal non-verbal expressions that can be easily identified: happiness, sadness, […]
When travelling to China for a business trip, many first-time foreigners arrive with a winding list of do’s and don’ts, believing that these handy rules of etiquette are the primary key to successful negotiations. While “do: bring your own translator” and “don’t: begin eating before the host” are tips that may help get you into […]
In today’s globalized world, it is more important than ever to know how to navigate cultural differences in order to build a successful business. In a book titled The Culture Map: Breaking through the Invisible Boundaries of Global Business, writer Erin Meyer, affiliate professor at INSEAD, gives a detailed depiction on how culture affects global […]
Culture has a deep impact on how people think, communicate, and behave. When it comes to business, culture also influences the kinds of transactions people make and the way they negotiate. Cultural differences between business executives can create barriers that hinder or even completely deadlock the negotiating process. Understanding how cultural differences can affect your […]
China’s luxury market has experienced an astonishing boom in recent years, with spending by Chinese consumers accounting for one-quarter of the global total. The growth is driven by a number of factors: an increase in the number of Chinese travelers and their household disposable income to name a few. The flourishing Chinese market has presented […]
It’s that time of year – time to bring out the Chinese wedding slang. How do we know? Because the air is warm, the flowers are blooming, and the birds are chirping, signaling that wedding season has arrived. By now, your social media pages are more than likely overflowing with content like dresses, flower arrangements, and […]
The development of languages can lead to a change in meaning of words, and in historical linguistics, this phenomenon is known as semantic change. The meaning of a word can either be slightly altered, or it can evolve greatly. While this can cause confusion and misunderstanding, it is also seen as a positive step forward […]