Semantic Change: How Words Evolve Over Time

The development of languages can lead to a change in meaning of words, and in historical linguistics, this phenomenon is known as semantic change. The meaning of a word can either be slightly altered, or it can evolve greatly. While this can cause confusion and misunderstanding, it is also seen as a positive step forward […]

In The News: Lost in Cultural Translation, School in West Africa Unites Language, Cat Translation App Backfires on Owner

This week in the news, we spotlight the importance of cultural sensitivity after a well-wishing Korean man offered dog meat to US Ambassador Mark Lipper.

China’s Spring Festival: RED around the World

With China’s Spring Festival celebration in full swing, the country’s favorite color is everywhere. During this special holiday season, red paraphernalia is not limited to home and office décor; nearly every aspect of Chinese life takes on a crimson tinge. From the red envelopes stuffed with cash and given as gifts, to the red gowns […]

Simply CSOFT: Is Beauty in the eye of the Beholder?

The concept of beauty changes from time to time and place to place. What do people think “beautiful” means today?

CSOFT Stories: Carl Yao Live Interview from CSOFT’s Summit in Sanya

Simply CSOFT is back this week with the latest CSOFT Story from CSOFT’s Executive VP Carl Yao. Check out the blog to see what Carl has to say about CSOFT’s past 10 years,and the future of the industry.

M&A localization is essential to change management when crossing borders

CSOFT Stories: Marisa Bowers on Empowerment, Shared Success, and CSOFT’s Limitless Potential

Welcome back to Simply CSOFT! This week we share yet another CSOFT Story, this time with Marisa Bowers, one of CSOFT’s most celebrated business development managers.

CSOFT Stories: Sherry Wu on Global Delivery, Olympic Inspiration, and Hats

Simply CSOFT’s ongoing series of CSOFT Stories continues with Senior Director of Global Delivery Sherry Wu.

e-Learning Statistics You Need to Know

This week on Simply CSOFT, in conjunction with our attendance at the E-Learning Expo in Paris, we provide some valuable statistics regarding the growing popularity of e-Learning in the business world. Check it out!

Localization of Consumer Goods: what KFC, Ford, and others forgot to do

This week on Simply CSOFT, we offer some real-world examples of what happens when companies don’t take the time to properly localize marketing content. The results certainly aren’t ideal… Come take a look!

CSOFT in 2013: CSOFT Stories and Looking Forward to 2013

Simply CSOFT is starting up a new series called “CSOFT Stories” in honor of CSOFT’s 10th Year Anniversary. This first post provides the account of one Matt Arney, CSOFT’s VP of Localization.

CSOFT’s HQ Magazine Now Available Online

We’re happy to announce the availability of CSOFT’s HQ Magazine online. Take a quick peak on our blog and follow the links to the downloadable electronic version. Enjoy the read!

Crisis 108 – A CSOFT movie premiere

We at Simply CSOFT are proud to announce the official release of the latest CSOFT Creative Studio’s production, Crisis 108. After a long rumored arrival, it’s finally here and ready for public consumption. So sit back and enjoy!