4 Important Factors Copywriters Must Keep in Mind

Grabbing the engagement of reader’s is the gold standard, and for copywriters to excel at their craft, key strategies must be realized. Here are four factors to consider when generating your copy:

Three Problems in the Translation of Chinese Websites

In general, the problems that exist across Chinese websites translations can be grouped into 3 types of errors: misspelling or misuse of words, incorrect syntactic structure, and cultural differences.

Life Science Interpretation in Clinical Settings

With multiple languages spoken around the world, and as individuals relocate or emigrate to new countries, the use of professionally trained interpretation services in health settings is increasingly necessary.

3 Important UXO Strategies to Consider

We can become so focused on the insider experience of developing and marketing our great products that we lose sight of how customers experience them. If a customer has a poor interaction or feels frustrated with an interaction, they are unlikely to buy and even less likely to return to our products. Leveraging real customer behavior to improve customer satisfaction is the process called user experience optimization, or UXO.

The Quick Guide to Website Translation

To guarantee a smooth localization process, businesses must consider website translation into account from the beginning of content creation.

Setting the Standard… (IEC 82079 European Technical Writing standards)

In relation to technical communicators, standards provide a platform from which to communicate technical ideas at an international level, to an international audience, in the most effective way possible. The idea of standardizing technical communications is relatively new, and still in development, due to the fact that standards are first composed at a voluntary-level with multiple SME contributors. However, the IEC is paving the way for technical communicators to collaborate on issues such as how documentation is optimized.

Don't forget to localize that website you're building

5 Reasons to Localize Your Website

Website localization is one of the most cost-efficient ways to grow and has become a necessity companies wishing to expand internationally.

CSOFT TC Workshop: Get Your Content Ready for Global Success.

CSOFT, a leading expert for technical communications in China, has worked with some of the country’s most successful companies, including Alibaba, Huawei, Midea, Didi, and more. Because of its successful, extensive, and diverse experience at providing seamless communications for all types of business, its technical communications team is able to provide insightful, industry-specific knowledge, and give proven answers as to the fundamental question: how do I make my brand go global?

tcworld China, 2017 – An Interview with Joshua Hughman

We interviewed Senior Manager of Technical Communications, Joshua Hughman, to hear his thoughts about this years tcworld event in Shanghai – Here’s what we found out!

CSOFT to Present at tcworld and Hold Training Workshop

CSOFT, a leader in the TC industry in China, hopes that you can join us at the tcworld China 2017 event taking place in Shanghai from May 8th to May 9th 2017. Attendees can expect to hear from various speakers representing different companies and institutions such as Huawei, Microsoft, Lenovo, Parson AG, Peking University, Tongji University, and many more.

3 Ways to Improve your e-commerce localization strategy

3 Ways to Improve Localization Strategies in e-commerce

While a good portion of international spending comes from North America and Western Europe, e-commerce sales are estimated to grow 44 percent in the Asia Pacific region in 2014. Many global companies are improving their outlook and strategy with e-commerce in an effort to get on top. Engaging in activities like adding more languages, localizing mobile apps and much more…

What your UX (User Experience) says about your business

User Interface Localization: UX (User Experience) and Your Business

User Experience, or UX, is the practical and perceptive development of a person’s emotional and attitudinal relationship towards tools. Essentially, any end-user’s interaction with a product or service is the makings of user experience.