Transcreation in Life Sciences

Transcreation: Marketing Translations for Life Science Industries

Marketing translations is a vital step across all industries. Due to the cultural differences that affect global markets, you need to take special care when presenting your branding messages. Unlike technical documents, marketing communications material is highly visible and often written in highly expressive language. If you want to reach a global audience, it is essential to make sure your marketing messages resonate cross-culturally. Transcreation makes this possible.

relaxing on the job

Is Complacency Killing Your Marketing

Complacency is easy and comfortable, but in marketing, it alienates consumers.  Always ensure that your product and marketing materials are localized and match the tastes of consumers in your target market. If you find that your product still lacks resonance, reflect on your strategy and retool it. Allow yourself the fun and excitement of learning how to integrate your product into a new and interesting foreign culture. Who knows? You might even make some money in the process.

3 Ways to Improve Localize Strategies in e-commerce

3 Ways to Improve Localization Strategies in e-commerce

While a good portion of international spending comes from North America and Western Europe, e-commerce sales are estimated to grow 44 percent in the Asia Pacific region in 2014. Many global companies are improving their outlook and strategy with e-commerce in an effort to get on top. Engaging in activities like adding more languages, localizing mobile apps and much more…

Benefits of Having Your Technical Writers and Engineers in the Same Place

Benefits of Having Your Technical Writers and Engineers in the Same Place

China’s role in the global economy is a powerful one, especially in the R&D sector where it continues to show steady growth. As a result, China is now strategically placed in a prime location, serving as a platform for global enterprises wanting to explore R&D opportunities within Chinese borders, and equally for domestic enterprises wanting to explore opportunities abroad.

The 3 Models of Crowdsourced Translation

The 3 Models of Crowdsourced Translation

What do Wordpress, Linux, and Firefox all have in common? All of these successful projects are the result of crowdsourced contributions. As the Internet continues to connect us, collaborating on projects has become easier than ever. Even in the localization industry, crowdsourced translation solutions are helping to make translation services available to everyone and the advent of new technologies has brought about a few different methods of collaborative translation projects. Let’s take a look at three of the most popular models of crowdsourced translations.