5 Tips for Great Blog Writing

For corporations, blog writing can serve as a useful and great marketing tool that can do wonders for a company’s brand image.

Why an In-Country Review (ICR) is So Important

An in-country review (ICR), also referred to as an in-house review, is an essential step in life science translations. With translations for industries such as medical, pharmaceuticals, and biotechnologies, accuracy is of the utmost importance. Generally, in-country reviews will be undertaken by someone on the client’s side.

Diverse Clinical Trial Translations in India

Several years ago, clinical trials in India were a booming business. After becoming fully compliant withTRIPS in 2005, India was seen as a favorable place to conduct clinical trials as they boast a huge genetically diverse population, as well as a multitude of skilled health professionals. Additionally, it is estimated that India based clinical trials offered a 35-60% cost reduction compared to western based trials.

How to Create Multilingual Marketing Communications Content

Here, we break down the key factors in creating customer-focused marketing communications content and give you some practical pointers.

Neural Machine Translation (NMT): Translating Emojis

Pop culture references have always evaded dictionaries for some time after their initial adoption, and now due to the voracity and speed at which the internet consumes and discards new slang and references, machines can’t quite keep up. Ayan has pointed to “odd spellings, hashtags, urban slang, dialects, hybrid words, and emoticons” as being the major hurdles for NMT.

The CSOFT Summit: Origin Story and the 13th Installment

While the CSOFT Summit has always been a fun and exciting event on our annual calendar, in order to bring it back down to the heart of our culture and build stronger international teams, this year we’re ditching the expert panels to focus exclusively on investing in our own people.

Language Translations: Is Balto-Slavic a Real Language?

Balto-Slavic refers to the common linguistic ancestor shared by the two languages, but is not a language spoken in the three Baltic States.

Hardware Translations: The Long Path to Chinese and Korean Keyboards

While these keyboards may seem much more complicated than the English ones is use today, students of Korean and Chinese can take heart in knowing that they are a breeze when compared to their predecessors.

Resources for Translators and Interpreters in the Life Sciences

Do a quick search and you will discover a plethora of websites and articles filled with information for translators and interpreters in the life sciences. One of the principal challenges of translating for life sciences is the highly scientific terminology and lexicon associated with the industry. This vast network of information is constantly undergoing changes, growing, and being revised as new information is available. Here I have complied a list of just a few of the great resources there are out there.

4 Important Factors Copywriters Must Keep in Mind

Grabbing the engagement of reader’s is the gold standard, and for copywriters to excel at their craft, key strategies must be realized. Here are four factors to consider when generating your copy:

Three Problems in the Translation of Chinese Websites

In general, the problems that exist across Chinese websites translations can be grouped into 3 types of errors: misspelling or misuse of words, incorrect syntactic structure, and cultural differences.