localization
There are 190 posts tagged localization (this is page 7 of 16).
Using E-Learning to Maintain Brand Values While Going Global
As a company that is in the wondrous, but often pitfall-laden transition of going global, you may wonder, “How can we, as a company, retain the personal-touch and uniqueness of our brand without the hands-on benefit of actually being onsite?” While there are many strategies that can maintain your brand values abroad, enlisting E-learning as […]
5 Tips for Localizing Your eLearning
Why is localizing your eLearning content important? In today’s dynamic workplace, what may sound like simple tasks often require certain skills and industry knowledge. This means that offering your team high-quality and effective training is crucial to their success, and that of your company. However, providing this training can be costly and time consuming. It’s […]
eLearning vs. Classroom Learning
When most of us think of eLearning, or online learning, we think online degrees and à la carte course offerings from higher education institutions. But eLearning is not just for the stay-at-home student anymore. More and more businesses are now integrating eLearning tools into their employee training. Why the switch? How does eLearning stack up […]
“Glocal” versus Global: Redefine Your International Brand
To many consumers, “Made in China” has often signified cheap, low quality, or fake. However, now that Chinese-made and Chinese-designed products are hitting the international market, Chinese companies have an opportunity to redefine their international brand by uniquely providing Chinese products that meet international tastes and standards.
From Domestic to Global: Investing in Globalizing Companies
When looking to invest in globalizing companies that are about to go global there are many important factors to take into account. These factors can determine whether a company will thrive abroad, or sink under the pressures of a foreign market. Before investing, it is imperative to fully evaluate the plethora of influences that can […]
5 Tips for Localizing in Mandarin
Approximately 1.2 billion people, almost 16% of the world’s population, speak Chinese as their first language, making localizing in Mandarin essential for communicating with this unique demographic. While Chinese is spoken across Asia, when referencing the “Chinese” language, we are generally referring to the Mandarin language, the standard language of China. The majority of China […]
Internationalization Done Well: 3 Reasons Going Global Requires More Than Just Translation
When going global, no stone should be left unturned. One important aspect in the internationalization process is translating your marketing strategy to make sure that your message resonates with your target audience. This translation of content and to make it culturally engaging is integral in building a successful presence in a new market for three […]
Globalization and Localization: The Huawei Experience
Last week we heard the story of our very own Chiara Conte, her experiences with CSOFT, and her journey that in turn led to Huawei. This week, we have her views on working with the networking and telecommunications giant, as well as some telling insights into the globalization and localization industry.
Ali Blah Blah Blah — Speaking the Language of China
[dropcap type=”square or circle”] I [/dropcap]t only takes a quick look around to realize that the age of the language of China has arrived. Consumers around the world are typing on their Lenovo computers, watching their favorite programs on Hisense television sets and talking on Huawei mobile phones. Invigorated by its 1.4 billion inhabitants, China […]
Common Mistakes by Chinese Companies Going Global
Now, Chinese companies are going global and looking to expand abroad more than ever before. CSOFT’s Shenzhen 100 project is analyzing China’s globalizing businesses, zooming in on China’s modern hub of high tech, globalizing industry: Shenzhen. Our analysis puts Shenzhen companies into two general groups: “mature transformers” and “fast rising companies.” Jack Ma once likened […]
The Globalization of Sinovel
Some rules were made to be broken, but sometimes following the rules is crucial to achieve success. Companies going global need to not only look at applicable regulations in their domestic market but also the regulatory systems of markets into which they want to expand. This sounds pretty straightforward, but inconsistencies in implementation, ambiguities in […]