How Luxury Brands Can Localize Better for China in 2018

Foreign luxury brands will need to adapt faster, localize better, and apply region-centric strategies to capture or retain their share of the lucrative Chinese luxury market.

CSOFT Hosts Global Leaders Kickoff at Asian Art Museum in San Francisco

CSOFT International, a global leader in cross-border communications, has announced San Francisco home to its North American Headquarters as part of their aggressive 5-year U.S. expansion plan.

CSOFT CEO Shunee Yee Speaks with CGTN About How to Win With China

As the final installment in CGTN’s special series about “Global Business in Guangzhou” covering the 2018 Fortune Global Forum, Shunee Yee discussed three major points with two other panelists – where the opportunities are for multinationals working with China, what the best way of globalizing is, and how China and its companies can better engage with the global community.

CSOFT Vice President on CGTN: Localization Strategy in China

CSOFT’s Vice President of Greater China and Global Operations, Philippe Cao, sat down with Xia Cheng from CGTN on November 2 to talk about CSOFT’s unique strategies in effectively helping Chinese companies go global.

For Font’s Sake: 5 Tips to Ensure That You Are Using the Right Typeface

A good typeface selection can be the difference between someone reading an entire page or giving up half way through. This is why, when it comes to picking the correct font, you can’t rely on instinct alone. Here are some key tips to make sure that you never pick the wrong font again.

5 Tips for Finding an LSP For Your Technical Translations

There isn’t one specific quality that sets an LSP apart from their competitors as the ‘best’ choice, but that doesn’t mean you can’t make an informed decision. Here, we have listed a number of criteria that you might want to give consideration to when choosing an LSP for your technical translations.

How Do I Select The Right Technical Translator?

Translators are not just transmitters of information, but rather they are meant to pass along knowledge through meaning, especially in the case of technical translation. When the average person thinks about translation, they consider the difficulty of knowing two languages fluently, but they do not understand the cultural and subject matter intricacies required of translators.

Common Mistakes Found In Translated Apps

The global market for Apps is as competitive as it has ever been. With more and more local Apps being produced each day, someone is probably working on a localized version of your App as you’ve read this! It’s important to make sure your App is properly localized and that you iron out these common mistakes from the beginning.

International Translation Day: Thank You to All Linguists Around the World

At CSOFT, we appreciate our 10,000 experts around the world for their dedication to breaking down cultural and linguistic barriers, and strengthening global connections. Thank you to all linguists around the world for your passion and efforts in filling in the missing gaps and bringing people closer together.

Where to in the language service industry?

2017 Key Trends in the Language Service Industry

Globalization trends and technological progress drive the continuous transformation and development of the language service industry. So what are the main trends of the language service industry in 2017?

5 Tips When Creating Marketing Brochures

The design, content, and feel of your brochure can be the difference between winning and losing potential clients. With that in mind, here are some top tips from our MarCom experts that will help your brochures become more engaging than ever.