5 Tips When Creating Marketing Brochures

The design, content, and feel of your brochure can be the difference between winning and losing potential clients. With that in mind, here are some top tips from our MarCom experts that will help your brochures become more engaging than ever.

A global language service provider (LSP) is a valuable asset

Choosing the Right Language Service Provider

When you find yourself looking for the right languages service provider, you’ll want to make sure that they can meet all of your expansion needs. Here are three key things to consider when you’re talking to LSPs:

Website Localization and the World’s Search Engines

An understanding of language and culture has had an undeniable hand in search engines’ success around the world. In order for any of these major players to become the unrivaled world’s search engine, they will need to spend time investing in their localization process.

Consumer Electronics Translations: The Case of Best Buy in China

Oxford Bright Scholar writes about a business who failed in their localization efforts, with analysis from CSOFT’s localization workshop.

How to Ensure Good Gaming Localization

When it comes to localizing a game for different cultures, no aspect of its adaptation can be overlooked.

Localization Workshop for Oxford Bright Scholars at CSOFT

CSOFT welcomed students from Oxford Bright Scholars to participate in a workshop about localization.

color localization takes every shade of the rainbow

How Color Influences Consumers and Therefore, Your Translation

When deciding how to use color in your brand, it’s important to consider how culture influences people’s perceptions of color.

Regulatory Submissions: FDA (US) Requirements for CDISC Standards

In addition to standards allowing easier processing and review, having information readily in a comparable format allows scientists to gather and compare study data from multiple sources. So, let’s take a quick look at those standards.

Creating Strong Multilingual User Interfaces for International Markets

When launching a product or service into the global marketplace, there are many factors which should be taken into account. Creating a UI that is clear, consistent, responsive, and attractive can be the difference between a successful product launch, and watching your efforts go to waste.

Resources for Translators and Interpreters in the Life Sciences

Do a quick search and you will discover a plethora of websites and articles filled with information for translators and interpreters in the life sciences. One of the principal challenges of translating for life sciences is the highly scientific terminology and lexicon associated with the industry. This vast network of information is constantly undergoing changes, growing, and being revised as new information is available. Here I have complied a list of just a few of the great resources there are out there.

4 Important Factors Copywriters Must Keep in Mind

Grabbing the engagement of reader’s is the gold standard, and for copywriters to excel at their craft, key strategies must be realized. Here are four factors to consider when generating your copy:

3 Important UXO Strategies to Consider

We can become so focused on the insider experience of developing and marketing our great products that we lose sight of how customers experience them. If a customer has a poor interaction or feels frustrated with an interaction, they are unlikely to buy and even less likely to return to our products. Leveraging real customer behavior to improve customer satisfaction is the process called user experience optimization, or UXO.